The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success (Hardcover)
By Duane E. Knapp
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41 used and new from $6.48
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First tagged “business” by D. Wilson
Customer tags: branding(6), duane knapp(4), brand(3), marketing(2), social media, direct, trust, innovation, business, brand promise
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